To add a session, simply select the EDIT button above and add it to the page below the sessions already listed.
Types of Sessions and Presentations
- Presentation: 30 minutes in a room of your peers. Help us all learn something new... the intelligence is in the room... discuss a topic that interests you... get everyone involved...
To add a session, simply select the Edit Page button above and add it to the page below the sessions already listed.
SESSIONS OFFERED:
"I'm Famous on the Internet" : How to Turn One Very Stupid Idea Into 15 Minutes of Fame
I will share some tips I have come across while stumbling into a brief brush with popularity. I will also explore the rising phenomenon of peculiar, idiosyncratic interests finding a wide audience due to the ease with which content can now be widely distributed, and how this affects the nature of creativity in general. Be prepared for obscure references to internet memes and really cool slide transitions.
"Finding the Song: Editing an Interview as if It Were Music"
- Presented by John Meadows
In my presentation, I’ll be talking about how I edit interview speech, while trying to be faithful to the innate rhythm and musicality of human language.
I will also have some “before and after” examples of clips from my podcast On the Log.
(On the Log is a proud member of SOAP: the Southern Ontario Amateur Podcasters network)
"Strategic Networking and Marketing through Linkedin"
- by Geoff Evans, Social media strategist and owner of Social Media Coach (socialmediacoach.ca)
It's one thing to understand how to use the technology, however, it is a completely different set of skills to integrate the technology into your overall Business strategies. Networking and marketing are two cornerstone components of business success. Learn how to accomplish these tasks strategically and effectively through social media.
"How to Win at Podcasting"
- by Scarborough Dude of the DicksnJanes podcast
The secrets of success will be revealed for the first time ever! Unless of course you've heard all this crap before, in which case the law of two feet kicks in. Seriously, this should be of interest to anyone thinking of starting a new podcast or revamping an older one, for the love of it. Warning!! This talk will not tel you how to make $$$ from your podcast. (DicksnJanes is a proud member of SOAP: the Southern Ontario Amateur Podcasters network).
"Facebook: For Brands and Business"
Facebook provides many opportunities for large brands and small businesses to converse with customers where they already exist. In this session I'll review the options available for business, discuss some best practices, and review cases studies of brands and businesses who are using Facebook with success.
"Through A Rear-View Mirror Darkly: What the history of Vaudeville, Film, and Television can tell us about the future of video on the Web."
Marshall McLuhan, the Grandfather of 'electric media' (and its patron saint), was fond of saying that humanity builds its progress exclusively on its collective past, saying most famously "We look at the present through a rear-view mirror. We march backwards into the future." This is no more nor less true today, and as Clive Thompson so eloquently noted, "Early TV broadcasts consisted of guys sitting around reading radio scripts because nobody had realized yet that TV could tell stories differently. It's the same with much of today's webcam video; most people still try to emulate TV and film" (link)
From Eisenstien's invention of editing in 'The Battleship Potemkin' that transformed film from a document of vaudeville-like performances to David Lynch's inadvertently interactive 'Twin Peaks,' we'll take a modern-day look back at over a century of innovation in media and see if we can't get a sense for what's ahead, beyond the rear-view mirror.
"Meet Three People Who Read my Blog"
- by DAN BROWN, lfpress.com Senior Online Editor
Since I started blogging for The London Free Press in 2006, I've always said my blog (Cool Blog Name to Come) is more about the readers than me. This is your chance to meet three people who read my blog -- you may know them as blog readers John, Megan and Steve -- who will answer your questions about my use of social media in the journalism space.They will tackle such topics as how I've brushed off years of complaints about the antiquated blog tool, how they show little regard for my thought-provoking insights and instead bring the focus back to their own selfish concerns, and what it's like to be a guest blogger when I'm on vacation. Get to know the actual human beings who come up with the witty comments!
"Super-Size My Ego: Does Social Media Inflate My Sense of Self?"
[Updated... I have decided to get married in May, and as a result of this decision I am not going to be able to find the time this year to finish this presentation. I would, however, be very interested in collaborating with anyone interested in teaming-up to round out this research and present this topic next year. Please contact me if you are interested.]
The antagonists of social media often critique online networking as exhibitionism and egotistical. Does this claim hold validity? This session will explore the psychology of social media: how does having an "online version" of yourself affect your sense of self? Do particular "personality types" predispose certain people to "socially market" themselves? Are there any emotional or psychological "predeterminates" behind people's use of social media? Why do some people rush to invent an online "presence" while other people do not even bother having a Facebook account? Regardless of how you use social media, this session will wrestle with questions directly related to the "raw humanity" of the digital age. If social media is a tool for business or recreation for you, this collaborative session will surely teach you something about yourself, your Friends, and your Followers.
"SmartTweeting – Twitter for Business Strategies"
*Please note: This is NOT a basics “how-to” twitter session. This is advanced business strategies for Twitter. This session is for people that know what Twitter is, how the basic functionality of Twitter works, and have been using Twitter. This is for current Twitter users who want to learn about powerful strategies to turn tweeting into sales – product sales, getting service clients, and having people to walk into your local shop.
- presented by Melissa Lierman, www.TimeOutMom.com - moved to London in 2006 - travels across US speaking at conferences, conducting workshops, doing webinars and one-to-one trainings about New Media and SmartTweeting for Business. Twitter is my Office - Tweet me There - @TimeOutMom
[SESSION LENGTH :30 MINUTES]
:00-:10 Minutes
Intro to Melissa, Smart Tweeting for Business Theory & Examples,
Why Londoners MUST ReTweet, Why Paying it Forward is so important,
The Power of ReTweeting, ReTweeting makes the Twitter World Go ‘Round.
:10-:15 Minutes
How to do Twitter for Business in 30 minutes a day + 1 hour a week
This will be a basic review of the process, due to time constraints, this will not be in depth as I would like
*detailed handout will be provided after the session outlining this process
:15-:30 Minutes
At my @TimeOutmom handle on Twitter I am on there for business. I have made great connections, and even some great friends, but my goal and reason I am on there is for business. So many people are on Twitter for business and are following hundreds of people and hundreds of people are following them back and have been on Twitter for months and years and it has not resulted in ONE sale. Twitter is THE most powerful tool for my product-based and service-based businesses. May 1st 2010 was my 1 year anniversary on Twitter for my @TimeOutMom account & 75% of all my current product & service sales come from Twitter. I will be discussing specific non-spammy strategies for every type of business.
- Product Based Business Strategies - online stores, etsy shops, retail locations
- Service Based Business Strategies - web designers, media consultants, life coaches
- Local Based Business Strategies - stores, restaurants, cafes, coffee shops
"Taking the Question Marks out of PHP"
- by Martin Anderson-Clutz, Interactive Director at Avatar Interactive (avatarinteractive.ca)
Even casual users of popular content management systems like Wordpress and Drupal have probably come across an instance where a little bit of PHP was needed. This talk will arm you with a basic understanding of the language, with a focus on the functions and techniques most relevant for themers.
"Colour Management for the Web" : Getting your photos ready for the web!
In this session we will cover colour management techniques in Adobe Photoshop CS4 to prepare your photos for the world wide webernets. May also cover Aperture 3, iPhoto, Adobe LightRoom and Adobe Photoshop Essentials.
"Intro to PhotoCamp" : Explaining what PhotoCamp London is and how you can be a part of it!
by James Wilkinson Lead Organizer PhotoCamp London Canada
Open Data: Civic Involvement In The Information Age
- by Noah Stewart, software developer, rtraction
Governments gather massive amounts of data, most of which is inaccessible to the public. Our perceptions about our country, our community and ourselves is influenced by how this information is presented and to whom. I will be discussing my experiences creating the restaurant inspection website eatsure.ca: what could've been done differently, what other governments are doing, and the possible future of civic involvement.
"Sharing Information, Services and Interactions in the Next Decade"
- by Nick Vidal, Founder of StarCloud
The ISS (Instant Syndicating Standards) is an open set of standards that empowers individuals to discover and syndicate news and information through the help of their own personal social network. This challenges the top-down model of information-sharing and gives place to a bottom-up model, where each person has a unique voice and equal opportunity to contribute and benefit. In this talk I'll present ISS and associated technologies and discuss how they can foster the flow of information and collaboration at the UWO and the London community.
For an overview, please see this post:
http://nick.iss.im/2009/06/16/sharing-information-services-and-interactions-in-the-next-decade/
"The Etiquette of Twitter"
- Rob Little, Little Coding, London, Ontario, Canada
A discussion of the Do's & Don'ts of day-to-day Twitter use and how good social media etiquette can help build your presence and reputation online.
- Retweet vs Via
- Quoting
- Mentions
- Acronyms and Short Codes
- Multiple Users on a single Twitter account
- Links and URL Shorteners
- Hashtags
This session is designed for users of all levels and types. I will be opening have made a blog post about this session, to accept input on the content of this session; link to come.
Contact: Email @LittleCoding
"Free Google Juice: Increasing Web Traffic with a squeeze of SEO, and a pinch of Analytics"
In my talk I'll cover some basic website SEO best practices, intermediate for those comfortable with coding, and some advanced tips for the code junkies. I will also cover some tools I use (all free). If you're going to attend, please email me your site and I'll try to use it in the talk. joeradman at gmail dot com.
"Bling Your Blog With Hotwords"
- Bill Wittur, Bottree Digital Services
Congratulations: You've got a blog or podcast! Now that you've got a podcast/blog, what are you doing to attract audiences, generate traffic and create conversations?
This session will focus on the tools you should use to 'bling' your blog with 'hotwords' or popular keywords.
If we have enough time, I'll also take a look at the following:
- Choosing topics
- Choosing hotwords for titles and content
- Tips on optimizing your blog so you get found
- Conversation tools
P.S. People that attend this session will have a chance to win free bling and at least one Google search credit worth $100!
Email me
My blog
"Campus vs. MSM"
In a follow-up to last year's session on the evolution of old media into new media, this year we will examine some of the similarities and differences between university campus journalism and local mainstream journalism. Through the lens of our respective "craziest days" we will examine where we do things in a similar fashion and where our approaches differ in the coverage of local news; across social, digital and print media.
"NRRW"
The attention span of internet users is short. In fact, you've probably already checked your tweets, been rick-rolled, and posted a blog entry since the time you started reading this paragraph. If you've got a message you want to communicate, you need to do it quickly, efficiently, and effectively. My talk will focus on how to narrow down your message to its core — perhaps even less than 140 characters.
"Voice Over Masterclass : Discovering and Refining Your Podcasting Style"
Want to raise your game? Interested in feedback on your podcasting style? During this interactive session, you will learn about your voice, how to use it effectively and be directed by one of the most sought after set of ears in the voice over industry. Bring your podcast script and deliver a performance you won't forget masterclass style at PodCamp London 2010 with Voices.com.
"Strategy Case Study: ReForest London"
- Bill Wittur, Bottree Digital Services
- Katie Van Den Berg, ReForest London
Last spring, ReForest London launched "The Amazing Tree Quest", a unique experiment with social media tools, a vertical network and open source programming.
This session will review:
- The before/after situation with the site;
- The contest from concept to final prizing;
- Marketing and promotional tools we used (traditional media, online marketing, social media)
- Plans for 2010
Email me
My blog
"Start-up & Execution of your Freelance Business"
Have you ever dreamed of starting your own small business? Are your creative ideas moving you in a new direction? Do you want to turn your passion into profit? Is there a demand for your specialty or expertise? Would you like to become a six-figure freelancer? Are you tired of working for someone else? Do you give too much time to your company for little recognition? Do you want to work but can't find a job? Has your job been lost due to restructuring or economic uncertainty? Are you tired of the commute or 9 to 5 routine? Would you like to have control over your time and your future? If you answered YES to any of these questions, it's time to consider a freelancing as a career!
Use your unique skills, recognize your expertise and talents - then make them work! Learn how to get started, run and manage your solo enterprise as you turn your passion into profit.
"Podcasting 303"
- Presented by The Games Day Podcast Crew
Podcasting can still be a bit intimidating for newcomers. After having done The GAMES DAY Podcast for nearly a year, Mathew Hoy, Matt Constantine, and Ian Sullivan will spend this time sitting down to share our process of how we shoot, edit, and publish our weekly, live show. If there’s time, we’ll also cover costs involved, our gear, and things we've learned during the past ~52 weeks. If you’re new to podcasting and want to see how some locals do it (or maybe you just like video games?), don’t miss this talk!
"PARK(ing): Re-Greening the Forest City (a brainstorming session)"
This first part of this session will introduce the PARK(ing) Day initiative, it's origins, rules, and purpose.
The bulk of this session will be an open brainstorming session to what I hope can be a community initiative for this coming September 2010.
This session is aimed towards members of the London, Ontario community that would like to support, contribute to and participate in this attempt to re-claim and re-green public space in London, Ontario.
Members from other communities are more than welcome to come, participate in and brainstorm, with the opportunity to take some ideas back to their own communities.
"Securing Your Online Presence: Lessons from Mom & Dad, and How to Avoid Being Part of the Problem"
- James McCloskey, Central Information Security Officer at the University of Western Ontario
Thinking about blogging? Looking to build an interactive website? Developing the "Next Big Thing"?
Or maybe you already have done so ...
This session is aimed at providing participants with an overview of the cyber security risks and challenges that can accompany an online presence, and to lay out some basic steps for managing those risks effectively. The objective is to raise awareness, share some valuable resources, and generate dialogue among the participants on the importance of addressing security- and privacy-related considerations during the planning and execution of an online presence strategy.
"Creative Commons for the Content Creators"
Are you a member of the Creative Class? A content creator? A student? A teacher? If so, you need to know about Creative Commons.
Creative Commons is the most powerful mechanism for media development you've never heard of. Attendees will discover how creators of all ages are gaining access to millions of free images, audio files, video elements, and written materials to create their own unique multimedia products. What's more, modern collaborators are using Creative Commons to share their creations with an increasingly techno-savvy public.
"Writing for the Web - plain and simple"
Writers are not good at writing for the web ... Web geeks are not good at writing
Learn how to strike a balance and write well online
You might be a writer. Or you might be a blogger. Or you might be a geek with a website.
If you're writing words online, this presentation is for you.
This presentation focuses on:
- usage and online reading research that proves the case for how to write online
- best practices and suggested guidelines for web writing: sentences, lists, links, quotes
- a really simple example of how one page went from useless to useful
- the difference between writing for print, blogging and creating content for web pages
- how to add style and spice to your online writing: go from ho-hum or lengthy gibberish to words that wow
Learn about the art of web writing that could help you get maximum juice from each sentence [even if it's an incomplete sentence!].
Your readers/visitors/followers will thank you. They might even become fans!
Unleash Your Inner Otis: Podcasting With Soul
(lovehatethings, DyscultureD, and Best Episode Ever are proud members of SOAP: the Southern Ontario Amateur Podcasters network).
Perhaps podcasters think too hard about if we CAN add value to ideas, because beyond qualitative considerations about how we CAN add value, we need to realize that we cannot help but add value. We add value through personality. We add value through style. We add value through soul.
In no way different than taking an existing set of lyrics and chords, and changing the entire dynamic of a musical conversation between an artist and an audience, podcasters possess the tools to re-craft message and embody musical style through our messaging.
Who says podcasters can't embody rhythm?
Who says podcasters can't embody groove?
Who says we don't arrange, improvise on themes, express counterpoint, explore harmony?
Who says we can't have soul?
"Social Media Metrics for Business: How To Measure Your Success"
Do you work in a small business and are looking for new, cost-effective ways to attract and acquire new customers? How do you know if you're on the right track and ultimately, how do you measure success?
Despite social media being all the rage, few businesses have figured out how to actually leverage these popular websites by turning fans into customers. In this fast-paced session, you'll learn how Voices.com, a London-based startup, has acquired 4500+ followers on Twitter and over 2500 fans on Facebook. Find out which metrics we focus on to gauge our success, the tools used and the simple strategy that helps us to keep it manageable.
"Battledecks"
- Everyone (@kvl and the PodCamp Organizing team will supply the random slides)
Battledecks is a fast-paced, fun, laugh riot where “contestants” have to put together a presentation on the fly as slides are randomly projected for their confusion and the delight of the audience. Contestants are then judged by the audience based on a set of criteria that isn't based on anything relevant at all.
"LinkedIn is different from Twitter and FaceBook. LinkedIn is Professional and Necessary for Every Service-Based Business. Find out Why"
- Margarita Ibbott of @4LinkedLearning and @DownshiftingPos, Local London Professional Organizer and LinkedIn Evangelist
- How LinkedIn is different than FaceBook and Twitter
- Rules of Engagement on Linked In
- How not to look like a fool on LinkedIn
- Geek Talk and what you ate for lunch doesn't make things happen on LinkedIn
- How many people in London are on LinkedIn and how you can get connected with them
"Mobile Journalism: The Revolution of Capturing News Media"
We want news now. The platforms are available to distribute news instantly, but it's necessary to capture what's happening now in a way that can be shared quickly. Mobile Journalism is the method to satisfy peoples desire to be in the know now. In this session we will look at the basics of what mobile journalism is, the benefits and drawbacks of mobile journalism, tools of the trade, and how to build a journalistic story.
"Grants Fairy - I'm Over Here!"
By Victoria Fenner - @VictoriaFenner
There aren't as many grants out there are there used to be, but they're still out there. Victoria Fenner has been raising money for her independent media projects for over 20 years. Hear some of her ideas about how to develop funding for your worthy media projects from government, foundations and private donors. Especially useful for community organizations, non profit organizations and community based media initiatives.
SESSIONS WANTED:
Social Media Douchebags
How to spot one, and how to avoid being one.
People With Two First Names: Heroes or Menace?
Featuring Brian Frank and Sarah Roger. With special guest Bill Paul.
Twitter: A Numbers Game
How having 2 followers you connect with is far more valuable than having 1000 followers who you don't respect.
Social Media
Social Media supports a great business, doesn't make a business great. Your business itself has be of value and be well executed. Social Media is a platform that allows you to connect with more people that can learn about your business and help you grow.
Nightmare in Elm Room
How to exploit the informal nature of a podcamp to ruin everyone's fun.
Gowalla vs. foursquare
huh? go what? four what ? which is better? who will rein? who will be victorious ?
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