Maple Room 

Pine Room 

Elm Room 

Oak Room 

Walnut Room 

"Smart Tweeting - Twitter for Business - Advanced Strategies" - by Melissa Lierman @TimeOutMom

This is NOT a basics “how-to” twitter session. This is advanced business strategies for Twitter.

#1 - Why ReTweeting makes the Twitter World Go Round

#2 - 10 Steps to Twitter in 30min a Day

#3 - How to Listen to what your customers are saying about you and your biz, How to get connected and engaged with your current and potential customers.

#4 - Setting up an effective and powerful campaign that results in sales - products sales, getting service clients, and having people to walk into your local shop.

web producer at St. Joseph's Health Care, London and freelance communication consultant at Impression One

Writers are not good at writing for the web ... Web geeks are not good at writing. Learn how to strike a balance and write well online

- usage and online reading research that proves the case for how to write online

- best practices and suggested guidelines for web writing: sentences, lists, links, quotes

- a really simple example of how one page went from useless to useful

- the difference between writing for print, blogging and creating content for web pages

- how to add style and spice to your online writing: go from ho-hum or lengthy gibberish to words that wow

Learn about the art of web writing that could help you get maximum juice from each sentence.

"Campus vs. MSM"

Presented by Steve Groves of The London Free Press (@SteveatLFPress) and Stuart Thompson of The Gazette (@StuartatGazette) 

In a follow-up to last year's session on the evolution of old media into new media, this year we will examine some of the similarities and differences between university campus journalism and local mainstream journalism.  Through the lens of our respective "craziest days" we will examine where we do things in a similar fashion and where our approaches differ in the coverage of local news; across social, digital and print media.

 "Strategic Networking and Referrals through Linkedin"
Presented by Geoff Evans, Social media strategist and owner of Social Media Coach (@Nextlevel_Coach)

It's one thing to understand the technology, however, it is a completely different set of skills to integrate the technology into your overall business objectives. 

Networking and Referrals are two cornerstone components of business success.  Learn how to accomplish these tasks strategically and effectively through social media.

Learn strategies to identify and approach key contacts who can help elevate your business to the next level.  

"I'm Famous on the Internet" : How to Turn One Very Stupid Idea Into 15 Minutes of Fame

Mike Battista (@Phronk)

(President and CEO, PuttingWeirdThingsInCoffee.com)

I will share some tips I have come across while stumbling into a brief brush with popularity. I will also explore the rising phenomenon of peculiar, idiosyncratic interests finding a wide audience due to the ease with which content can now be widely distributed, and how this affects creativity in general. Be prepared for obscure references to internet memes and really cool slide transitions.

May contain swears.

"Taking the Question Marks out of PHP"

by Martin Anderson-Clutz (@mandclu), Interactive Director at Avatar Interactive (avatarinteractive.ca)

Even casual users of popular content management systems like Wordpress and Drupal have probably come across an instance where a little bit of PHP was needed. This talk will arm you with a basic understanding of the language, with a focus on the functions and techniques most relevant for themers.

"Voice Over Masterclass : Discovering and Refining Your Podcasting Style"

Stephanie Ciccarelli (@stephciccarelli), CMO and co-founder of Voices.com

Want to raise your game?  Interested in feedback on your podcasting style?  During this interactive session, you will learn about your voice, how to use it effectively and be directed by one of the most sought after set of ears in the voice over industry.  Bring your podcast script and deliver a performance you won't forget masterclass style at PodCamp London 2010 with Voices.com

"The S.Ex.y Freelance Business" The Start-up and Execution of your Freelance Business with Dawn Boshcoff(@dawnboshcoff)
Author/Speaker, Solo-E Coach and President, BOSHmedia 

Learn how to get started, run and manage your solo enterprise as you turn your passion into profit. 

Use your unique skills, recognize your expertise and talents - then make them work! 

"Creative Commons for the Content Creators" by

Are you a member of the Creative Class?  A content creator?  A student?  A teacher?  If so, you need to know about Creative Commons.

Creative Commons is the most powerful mechanism for media development you've never heard of.  Attendees will discover how creators of all ages are gaining access to millions of free images, audio files, video elements, and written materials to create their own unique multimedia products.  What's more, modern collaborators are using Creative Commons to share their creations with an increasingly techno-savvy public.

Presented by John Meadows(@johnmeadows)

In my presentation, I’ll be talking about how I edit interview speech, while trying to be faithful to the innate rhythm and musicality of human language.

I will also have some “before and after” examples of clips from my podcast On the Log. 

(On the Log is a proud member of SOAP: the Southern Ontario Amateur Podcasters network)

"Bling Your Blog With Hotwords"

Bill Wittur, Bottree Digital Services

Congratulations:  You've got a blog or podcast!  Now that you've got a podcast/blog, what are you doing to attract audiences, generate traffic and create conversations?

This session will focus on the tools you should use to 'bling' your blog with 'hotwords' or popular keywords.

If we have enough time, I'll also take a look at the following:

• Choosing topics
• Choosing hotwords for titles and content
• Tips on optimizing your blog so you get found
• Conversation tools

P.S.  People that attend this session will have a chance to win free bling and at least one Google search credit worth $100!

 Email me

My blog

"Securing Your Online Presence: Lessons from Mom & Dad

and How to Avoid Being Part of the Problem" by

This session is aimed at providing participants with an overview of the cyber security risks and challenges that can accompany an online presence, and to lay out some basic steps for managing those risks effectively.     

"Colour Management for the Web" : Getting your photos ready for the web!

by James Wilkinson (@JamesWilk)

In this session we will cover colour management techniques in Adobe Photoshop to prepare your photos for the world wide webernets.

by Margarita Ibbott of @4LinkedLearning and @DownshiftingPos, Local London Professional Organizer and LinkedIn Evangelist

• How LinkedIn is different than FaceBook and Twitter
• Rules of Engagement on Linked In
• How not to look like a fool on LinkedIn
• Geek Talk and what you ate for lunch doesn't make things happen on LinkedIn
• How many people in London are on LinkedIn and how you can get connected with them

"How to Win at Podcasting"

by Scarborough Dude of the DicksnJanes podcast

"Podcasting 303"

Presented by The Games Day Podcast Crew

Podcasting can still be a bit intimidating for newcomers. After having done The GAMES DAY Podcast for nearly a year, Mathew Hoy, Matt Constantine, and Ian Sullivan will spend this time sitting down to share our process of how we shoot, edit, and publish our weekly, live show. If there’s time, we’ll also cover costs involved, our gear, and things we've learned during the past ~52 weeks. If you’re new to podcasting and want to see how some locals do it (or maybe you just like video games?), don’t miss this talk!

Hello ... Grants Fairy!  I'm Over Here! 

presented by Victoria Fenner, Sound Out Media 

Twitter: VictoriaFenner

Facebook: Victoria Fenner

Public funds are more scarce than they were ten years ago, but yes, there is still grant funding out there.  Some tips about how to attract government, foundation and donation dollars for your worthy media project .  Victoria Fenner, known for her grant writing success and imagination in Community Radio circles, will share her knowledge of funding sources and strategies for arts projects, environmental projects, health and other good works, which she has acquired in over 20 years as an independent producer.

The Talk Formerly Known as "NRRW", Which is Now Just A Freestyle Soliloquy on How Social Media Influenced My Decision To Quit My Job and Go Freelance. Presented by Pat Dryburgh.

Sometimes, you just need to let out your inner freestyle-hip hop artist.

Through A Rear-View Mirror Darkly: What the history of Vaudeville, Film, and Television can tell us about the future of video on the Web." Presented by Adam Caplan (@adamcaplan)

Marshall McLuhan, the Grandfather of 'electric media' (and its patron saint), was fond of saying that humanity builds its progress exclusively on its collective past, saying most famously "We look at the present through a rear-view mirror. We march backwards into the future."  This is no more nor less true today, and as Clive Thompson so eloquently noted, "Early TV broadcasts consisted of guys sitting around reading radio scripts because nobody had realized yet that TV could tell stories differently. It's the same with much of today's webcam video; most people still try to emulate TV and film" (link)

Looking at the innovations of motion pictures and television, from Eisenstien's invention of editing in 'The Battleship Potemkin' (that ended the notion of film as a document of vaudeville-like performances) to David Lynch's inadvertently interactive 'Twin Peaks,'  we'll take a modern-day look back at over a century of innovation in media and see if we can't get a sense for what's ahead, beyond the rear-view mirror.

Likely will contain no swearing.

"Social Media Metrics for Business: How To Measure Your Success"

• David Ciccarelli (@davidciccarelli), Co-Founder and Chief Executive Officer of Voices.com

Do you work in a small business and are looking for new, cost-effective ways to attract and acquire new customers?  How do you know if you're on the right track and ultimately, how do you measure success? 

Despite social media being all the rage, few businesses have figured out how to actually leverage these popular websites by turning fans into customers.  In this fast-paced session, you'll learn how Voices.com, a London-based startup, has acquired 4500+ followers on Twitter and over 2500 fans on Facebook.  Find out which metrics we focus on, the tools we use and the simple strategy that helps us to keep it manageable.

Social Capital: The Economy of Attention.

Encore Presentation from #smartsldn by popular demand!

Leveraging your whuffie in a world of social media -  nik harron - www.rtraction.com

Life by the Numbers: (The Data Driven Life)

Edward Platero 

From your daily meals & exercise routine to your nightly sleep activity.  Using simple tools, your daily life can me analyzed by the numbers. How more and more people are moving analytics away from the web and into their daily routines.

"Strategy Case Study:  ReForest London" by

This session will look at ReForest London's "The Amazing Tree Quest" and discuss the contest's site, the prizing schema, marketing and promotional tools used as well as plans for 2010.

"Mobile Journalism: The Revolution of Capturing News Media"

• By Nick Wynja - @nickwynja and nickwynja.ca

We want news now. The platforms are available to distribute news instantly, but it's necessary to capture what's happening now in a way that can be shared quickly. Mobile Journalism is the method to satisfy peoples desire to be in the know now. In this session we will look at the basics of what mobile journalism is, the benefits and drawbacks of mobile journalism, tools of the trade, and how to build a journalistic story.

Unleash Your Inner Otis: Podcasting With Soul by Anthony Marco

Who says podcasters can't embody rhythm or groove?

Who says we don't arrange, improvise on themes, express counterpoint, explore harmony?

Who says we can't have soul? - There will be music!

"Free Google Juice: Increasing Web Traffic with a squeeze of SEO, and a pinch of Analytics"

• Presented by Joe Radman
• @joeradman 

In my talk I'll cover some basic website SEO best practices, intermediate for those comfortable with coding, and some advanced tips for the code junkies.  I will also cover some tools I use (all free). 

"The Etiquette of Twitter" by Rob Little (@LittleCoding)

A discussion of the Do's & Don'ts of day-to-day Twitter use and how good social media etiquette can help build your presence and reputation online.

"PARK(ing): Re-Greening the Forest City (a brainstorming session)" by

This session is aimed towards members of the London, Ontario community that would like to support, contribute to and participate in this attempt to re-claim and re-green public space in London, Ontario. 

The ISS (Instant Syndicating Standards) is an open set of standards that empowers individuals to discover and syndicate news and information through the help of their own personal social network. This challenges the top-down model of information-sharing and gives place to a bottom-up model, where each person has a unique voice and equal opportunity to contribute and benefit. In this talk I'll present ISS and associated technologies and discuss how they can foster the flow of information and collaboration at the UWO and the London community. For an overview, please see this post: http://nick.iss.im/2009/06/16/sharing-information-services-and-interactions-in-the-next-decade/

"Facebook: For Brands and Business"

• by Jonathan Kochis (@jonathankochis), Partner atResIM

Facebook provides many opportunities for large brands and small businesses to converse with customers where they already exist.  In this session I'll review the options available for business, discuss some best practices, and review cases studies of brands and businesses who are using Facebook with success.

Open Data: Civic Involvement In The Information Age

Noah Stewart - @revnoah

Governments gather massive amounts of data, most of which is inaccessible to the public. Our perceptions about our country, our community and ourselves is influenced by how this information is presented and to whom. I will be discussing my experiences creating the restaurant inspection website eatsure.ca: what could've been done differently, what other governments are doing, and the possible future of civic involvement.

"Intro to PhotoCamp" : Explaining what PhotoCamp London is and how you can be a part of it!

by James Wilkinson (@JamesWilk)

"Battledecks" by

Everyone (random slides provided by @kvl and the PodCamp London Organizing Team)

Battledecks is a fast-paced, fun, laugh riot where “contestants” have to put together a presentation on the fly as slides are randomly projected for their confusion and the delight of the audience. Contestants are then judged by the audience based on a set of criteria that isn't based on anything relevant at all.